- More Women and Minorities are Planning to Purchase Handguns
- More Beginners Plan to Purchase a Handgun
- Younger Adults are Planning to Purchase a Handgun
- Report Helps Explain Needs of the Changing Demographic
FERNANDINA BEACH, FL. –The handgun market has many different types of consumers, each wanting to buy for different reasons and uses. Two of these types, women and minorities, are a significant growth opportunity for handgun sales. They share the same passion to become proficient shooters like more experienced handgun owners and are seeking reliable handguns from reputable brands. When this group is combined with active target shooters and hunters who are looking to buy another handgun, the new handgun consumer is now younger, skews female and is ethnically-diverse (click here to view infographic).
As a supplement to the Customer Segmentation Analysis of the U.S. Commercial Firearms and Accessories Market report, Southwick Associates and NSSF have published a new handgun market report examining the demographics, firearm-related activities, motivations, needs, purchase drivers and shopping habits of those who own a handgun and those looking to buy one. Designed to help companies better understand the different factors that motivate consumers to buy a handgun and why they select specific models, this report identifies the major consumer segments that make up more than half of the U.S. handgun market.
This report is the next in a series based on Southwick Associates and NSSF’s recent consumer segmentation analysis of the U.S. firearms market. “With emerging audiences wanting to purchase a firearm, it’s important to really understand why they want to own a handgun and the specific features they look for in a handgun. The insights from this report will help manufacturers and retailers improve their strategic and tactical marketing decisions,” commented Rob Southwick, President of Southwick Associates.
The report, “Handgun Consumers: An In-depth Exploration,” is now available from Southwick Associates. Custom segmentation research is also available based on the proprietary database containing responses from more than 100,000 detailed consumer surveys.