NEWTOWN, Conn. — The National Shooting Sports Foundation® (NSSF®) and Walker’s have launched a mentor initiative that encourages experienced target shooters and hunters to invite new individuals to the range or field.
The campaign is part of NSSF’s Mentor Pledge initiative developed to facilitate growth of the shooting sports community through education, safety and fun.
As an incentive, NSSF and Walker’s are providing free Razor Ear Muffs (valued at $69.99) to the first 2,000 mentors. Participants must sign a pledge online and share a photo or short video of their experience with a new hunter or shooter in order to claim their reward.
“We are thrilled to play a part in supporting the next generation of hunters and shooters,” said Ben Smith, Vice President of Sales & Marketing at Walker’s. “This partnership with NSSF is the perfect opportunity for our company to give back to the shooting sports community.”
“Research shows that 24 million American’s have an interest getting started hunting or target shooting and that Being invited by a friend or family member is by far the best way to get new folks to the range or field,” said Jim Curcuruto, Director of Research & Market Development at NSSF. “This program aligns with NSSF programs such as National Shooting Sports Month and First Shots that provide introductions to the shooting sports.”
Remember to teach the Four Main Rules of Firearm Safety:
- Treat all firearms as if they are loaded: By treating every firearm as if it is loaded, a habit of safety is developed.
- Always keep the firearm pointed in a safe direction: A “safe direction” means that the gun is pointed so that even if an accidental discharge occurred, it won’t cause an injury.
- Always keep your finger off the trigger: Rest your finger outside the trigger guard or along the side of the gun until you are actually ready to fire.
- Always know your target and what is beyond: For outdoor shooting, make sure you have an adequate backstop for your bullets to impact. Know what’s beyond that backstop, too, and keep your shots within the safe shooting zone.
To learn more about this mentoring initiative and to take the pledge, visit the mentor pledge webpage.
About NSSF: The National Shooting Sports Foundation is the trade association for the firearms industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of more than 12,000 manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers. For more information, log on to www.nssf.org.
About Walker’s: For over 25 years Walker’s has developed innovative solutions for hearing protection and enhancement. The Walker’s line of products is widely considered the industry standard for shooting protection and safety. With the introduction of advanced digital circuitry & nano-tech water repellence, Walker’s continues to raise the bar. For more information, visit www.walkersgameear.com.