- Z-Man Project Z ProFileZ: Drew Reese
- Finesse fishing godfather narrates rich history of the Ned Rig
Not a non-sense story tale. Not a fairy tale. This is the story of something you need to know as a fisherman that wants to catch more fish every day. After learning more about this, I went to Cabela’s in Cheektowaga, NY, and bought one pack of every Z-Man ElaZtech bait they had in stock. I also bought every size of Ned jig head that they had for good reason. Hook up the Z-Man tail and they never come off. They last forever. They are unbreakable in my experience. Lastly, they catch fish like nothing else I have ever used before. Not a tale, a fact, and I’m a simple fisherman.
The fishing world is awash with unsung heroes. From Ladson, South Carolina, last week, we learned so much more.
If you’re a fan of finesse fishing—or just an angling history buff—you owe it to yourself to learn about folks like Chuck Woods, Ned Kehde and Drew Reese.
Reese, who finished 7th at the very first Bassmaster Classic, worked for Bass Buster Lures, the company that developed classic finesse baits such as the Beetle and Beetle Spin. Years later, a fortuitous meeting of minds spawned a modern fishing revolution known today as the Ned Rig.
A Z-Man Fishing TV exclusive, Project Z: ProFileZ takes you on the water with the folks who count on Z-Man Fishing Products daily as tournament anglers, guides, and industry professionals. Take a trip with us to our ProZ’ home waters to learn their stories and how they’ve ended up where they are today—as well as why they rely on Z-Man baits day-in and day-out.
In this episode, Drew Reese recounts the fascinating history behind the baits and the ElaZtech material that drive the Midwest finesse technique. “ElaZtech gives lures the angle that all lure companies have been trying to find since the early 1900s. To get a bait that didn’t lay flat on the bottom, but to rise up and to move like something truly alive.”
About Z-Man Fishing Products: A dynamic Charleston, South Carolina based company, Z-Man Fishing Products has melded leading edge fishing tackle with technology for nearly three decades. Z-Man has long been among the industry’s largest suppliers of silicone skirt material used in jigs, spinnerbaits and other lures. Creator of the Original ChatterBait®, Z-Man is also the renowned innovators of 10X Tough ElaZtech softbaits, fast becoming the most coveted baits in fresh- and saltwater. Z-Man is one of the fastest-growing lure brands worldwide.
About ElaZtech®: Z-Man’s proprietary ElaZtech material is remarkably soft, pliable, and 10X tougher than traditional soft plastics. ElaZtech resists nicks, cuts, and tears better than other softbaits and boasts one of the highest fish-per-bait ratings in the industry, resulting in anglers not having to waste time searching for a new bait when the fish are biting. This unique material is naturally buoyant, creating a more visible, lifelike, and attractive target to gamefish. Unlike most other soft plastic baits, ElaZtech contains no PVC, plastisol or phthalates, and is non-toxic.