- A wonderful effort to support the Apex Predator of our Ocean’s
- Ocearch Sunglasses, Frames, Apparel…supporting Ocean research…and Shark Survival
We’ve all wanted to see fish where they could not be usually seen with the naked eye, but anglers in the know also know…that the right kind of polarized sunglasses can actually help us to see those invisible fish. Especially at tournament time, saltwater or freshwater, this is critical. To see more fish, who can argue?
A special announcement from Daytona Beach today to help us all – Costa Sunglasses, a company committed to protecting our watery world, is launching new sunglasses, optical frames, frame colors and apparel as part of its growing OCEARCH Collection. This collection supports OCEARCH, an at-sea lab led by explorers and researchers who generate critical data and put science on the side of sharks. Costa’s long-term partnership with OCEARCH deepens its commitment to protect the lifeblood of our oceans.
Two frame styles are also new to the Costa lineup – Switchfoot™ and Vela™. Switchfoot features a unique double-bridge style, Hydrolite® nosepads and adjustable temple tips for a comfortable fit. The new style is perfect for sun-filled days on the water and is available in Matte Tiger Shark and Matte Black. The new Vela is named for “pez vela”, or “sailfish” and are as majestic as its fishy namesake. Offering Hydrolite nosepads, adjustable temple tips and a classic shape, the new frame is made for wherever the currents may take you. The new Vela is available in Shiny Coastal Fade and Matte Deep Teal Crystal.
The OCEARCH Collection also presents a new opportunity to support conservation through the purchase of Costa’s optical frames. The Ocean Ridge™ 100, 300 and 301 frames are available in Black Fade or Tiger Shark frames colors. These optical frames can be purchased at authorized Costa optical dealers throughout the U.S. and outfitted with an individual’s optical prescription. Costa’s expansion of the OCEARCH Collection to its optical line allows customers the opportunity to make mindful purchase decisions to help protect our watery world in the office or when the sun goes down.
Costa’s OCEARCH Collection now features 17 sunglass frames and four optical frame options, with 12 different frame colors. The OCEARCH Collection includes the following styles from Costa’s 2019 spring additions: Broadbill, Spearo, Panga, Rinconcito, Switchfoot and Vela, which along with Anaa, Caballito, Cat Cay, Fantail, Half Moon, Kare, Loreto, Remora, Slack Tide and Tuna Alley round out Costa’s OCEARCH lineup. The full list of sunglass frame colors includes: Matte Tiger Shark, Sea Glass, Matte Deep Teal Crystal, Matte Fog Gray, Brushed Silver with Matte Gray Crystal, Shiny White Shark, Matte Ocean Fade, Matte Black and Shiny Coastal Fade.
Apparel is also a key part of the OCEARCH Collection, including shirts for men, women and children. The new apparel offering includes new technical shirts and hat options, all carrying new designs like the OCEARCH Wave Shark and OCEARCH Huddle.
“The research OCEARCH is doing is critical to the health of our oceans and is providing important data to help protect the balance of its ecosystem,” said T.J. McMeniman, vice president of marketing for Costa Sunglasses. “Supporting this research is core to Costa’s commitment to conservation and has been a long-standing partnership that the company, and its people, remain extremely passionate about.”
A portion of the proceeds from each sale of sunglasses, optical frames and apparel in the OCEARCH Collection goes to the support of OCEARCH and its mission to protect sharks. Through this collection, Costa is working to help keep our oceans balanced through awareness and funding of OCEARCH expeditions.
About Costa: As the first manufacturer of color-enhancing all-polarized sunglass lenses, Costa combines superior lens technology with unparalleled fit and durability. Still handcrafted in Florida, Costa has made the highest quality, best performing sunglasses and prescription sunglasses (Rx) for outdoor enthusiasts since 1983, and now its product portfolio includes optical frames. Costa’s growing cult-brand status ties directly to its mission to provide high quality products with a focus on sustainability and conservation as the company works hard to protect the waters it calls home. From the use of sustainable materials to its Kick Plastic initiative, IndiFly Foundation and strong partnership with shark research organization OCEARCH, Costa encourages people to help protect the Earth’s natural resources in any way they can. Find out more on Costa’s website and join the conversation on Facebook, Instagram or Twitter at @CostaSunglasses.