Frog Fshing! Time for BIG Summer BASS

  • Summer is here, frogs are breakfast food for big bass
  • Not all frog lures are created equal, learn about differences below
  • Heavy frogs, light frogs – when to use each of these
Plastic frogs have come a long way as an angler bait and they catch fish, big bass, when the summer weeds seem unfishable. LiveTarget photo

By Forrest Fisher

Did you know that bullfrogs never sleep? Some say that’s why big bass never sleep either! With summer water temperatures following the countrywide heatwave this year, the weeds in our waterways are thick and matted. The result is shade for massive bass that wait in ambush for critters that share use of the matted weeds for ease of movement, including frogs, bugs, mice, and the like. So it makes sense that fishing with an artificial frog bait might be a good idea to catch some of the bass hiding in their new weed shadows. Truth is, the biggest bass seem to always be in those weedy shadows.

I discovered “frog fishing” with artificial surface frogs about 60 years ago. As a kid, at first, we baited real frogs, but after we ran out we would head home and try to find more. Into the early 60s, plastic frog lures were invented and we learned how to use them. It was much easier than trying to catch live frogs. Our light rods were flimsy for what was needed, that’s all we had, but the explosion of the fish making their way through the weeds to engulf our plastic frogs was exhilarating. So we used our flimsy rods anyway!

Fishing with fake frogs was noisy, even spooky fishing, but most of the time we lost the fish because of our gear. As we grew older into our teens, my brother and I transitioned to start fishing the frogs with short deep sea fishing rods and wide-spool, open-face fishing reels loaded with 40-pound test Gudebrod braided line tied direct. Those old plastic frogs were very basic and most were only hollow, air-entrapping, plastic caricatures of frogs that floated. They sank after a while.  Today, there are new “super frogs” out there, with many offering a popping action and you might say they are sophisticated frog lures. The new frogs are more durable and are “killer-effective,” the fish seem to love ’em.

Scum Frog designed the shape of the original Trophy Series with single focus to create Topwater Froggin’ perfection. Scum Frog Photo

Among the top choices in frogs, the age-old Scum Frog. At the Scum Frog factory (Southern Lure Co.), they do nothing but design and manufacture hollow-bodied frogs. They are among the originals in the industry and are among the true innovators in the design and development of frog fishing from way back when. They offer a painted trophy series that features 10 new hand-designed colors relying on a proprietary system that digitally patterns the frog color. The Scum Frog Painted Trophy Series is durable too, and was designed to give anglers all of the benefits of many high dollar frog baits at an unbeatable price (under $6). The Scum Frog displaces water, an excellent attractant quality, and is available in 1/2 and 5/8 ounce options (solid brass weights), so casting is easy. The new skirts are made from silicon, they float higher and accentuate the movement action of a live frog. DEADLY. Best yet, these Scum Frogs come with a pair of tough, sharp Owner Hooks perfectly fitted for big bass dentures.

Many pro anglers say that summertime bass yield to the white color frog more than any other. Why? The difference between oatmeal and hominy grits is what I think. Very little, but it seems to matter if you live down south, not sure why. Plus, white frogs allow the angler to see the bait a little better while working it. I like ‘em for visual identification of where they are.

Most frogs offer a two-hook design with extra strong hook points that cozy up to the collapsible plastic frog body, making them weedless. The only thing between you and the fish is your line and if you fish these in thick cover, you will need to check your line often. Use a good, modern, braided line and a positive knot with an extremely stiff rod that will allow you to haul the fish out of the thickest weed cover you might imagine. I like the 60-pound Gamma Torque braided line, you simply cannot break it. Other brands work too, but I think you could tow a tree with Gamma and it is thinner and slicker to cast than most others, this allows greater casting range. Visit: http://gammafishing.com/.

Another favorite is the “Signature Series” frog from LiveTarget Pro Angler and TV personality, Scott Martin. It features a hollow body frog popper that has become a favorite in the topwater tackle box for many anglers. The frog has a narrow profile with a cupped face that makes this bait unique when you walk it across the surface.

With either of these two frog brands – there are many more, the popper face creates a unique sound message below. “Hello, I’m food, c ‘mon, get me.” It offers a different sort of visual splash attractant message to join with that sound message.

I tried several colors over the years and while I like the white for ease of sight, the natural green frog colors seem to get the biggest hits, especially in heavy, super-thick cover. It is still a mystery how the fish can even see the bait in really thick summer weeds like we have this year.

The acid test for your frog gear? Here it is. Drop a 5-pound anchor in the thickest weeds you can find, then move your boat 30 feet away and see if you can rip that anchor up and out without breaking your line, your rod or the gears on your reel. That is your goal. This is tough fishing for really big bass, but that’s how I measure the gear. If you can’t put a rig together like that, go fish a frog anyway. It is unbelievable fun!

For the frog, don’t forget about frog size and frog weight. The thicker and heavier frogs are for working extra-thick matt and the lighter frogs are for thinner lily pad cover.

If the bass don’t wack it in the weeds themselves, they seem to panic and inhale the lure when the popping action occurs at the weed edge. They don’t want that easy meal to get away. To learn more, see additional color offerings or to buy the frogs described, please visit: https://americanbaitworks.com/pages/scum-frog and https://livetargetlures.com.

Have fun fishing!

American Baitworks catches Doug Minor!

Doug Minor has a passion for fishing and sharing his expertise in building award-winning, fish-catching lure teams. 

By David Gray

Doug Minor just embarked on his latest fishing adventure.  Although this is a business adventure, it is very much about fishing.  It took some talking to get Doug, who led Strike King lures through 37 years of innovation and growth, to consider coming out of retirement just weeks after retiring. But American Baitworks, a new and innovative tackle and lure-manufacturing business, was doing the talking. After every call with American Baitworks, Doug said he came away with a smile on his face.

Doug was honored for the opportunity to join the team. Their commitment to providing the angler with excellent products of superior quality at a fair price is exactly what Doug Minor believes in.  As an angler, Doug knows that understanding lure performance provides an advantage in helping to create new fish-catching lures.  As a business manager, Doug knows that combining manufacturing quality control with fish-catching passion is a philosophy that creates satisfied customers.

An angler from a very young age, and after many years in the outdoor industries, Doug says, “The most important thing about every product is that it delivers consistent performance.” As anglers, we have all experienced that on occasion, when one crankbait out of 5 or 6 of the same lures will catch more fish, they all should be the same. Doug and American Baitworks aim for the manufacturing of their lure products to consistent standards.

For Doug, fishing and hunting are everything. He was blessed to have a father that introduced him to those outdoor sports at an early age. Doug remembers being taught how to skull a small Alumacraft boat from the front seat.

Paddle in one hand, never disturbing the water and rod in the other.  Dad also instilled in Doug a love of waterfowling at an early age. So early that Doug sat in the waterfowl blind in diapers!   Doug said his Dad’s philosophy was “no baby sitter no problem,” a change of diapers and Doug went to the blind with Dad.

A passion for fishing and hunting served Doug well when it came to his work in guiding lure makers.

It is essential to design and develop new lures that work.  Many companies put more physical movement into a lure that includes life-like images with more color, but fail to spend the time to thoroughly field test the product before releasing the product for sales. According to Doug, the action is the most critical part of a lure.  And that does not mean just more movement that the angler sees.  Bass are ambush predators and the action that the bass responds to is what is essential.

An angler only sees the action from above; a fish sees the action differently. Lots of field testing is needed to make a quality product with the type of action that interests the fish.

Take one of the American Baitworks lures the NetBaits – Paca Craw. Doug knew, like so many bass anglers, that the Paca Craw is an excellent weighted hook and jig trailer that outperforms many similar types of baits. The first time Doug looked at the Paca Craw in the technical test tank, not just an angler view from the surface, he was amazed at the action and knew why it was so effective.

The deadly action of the Net Bait Papa Craw is unique, effective, deadly. 

Another passion for Doug is serving the angler well. Doug got his first tackle job in a small hardware store in Dixon, TN.  His knowledge of fishing and hunting prompted the store owner to task Doug with setting up a fishing tackle department and then expanding to hunting and firearms.  They were the only store in the area that took guns on trade, so Doug learned a lot from trading and how to treat all customers fairly. After his 37 years at Strike King, we asked Doug what his fondest memory was.  Doug said, “The team spirit. No one was the star, and there were no heroes. We were a group, a team working all together to create great products and great service collectively.”

We asked Doug, “What got him to come out of retirement and join American Baitworks?” Doug said, “The consistent striving for excellence in product performance and quality by the American Baitworks team, and selling it at a fair price.  All on the team are committed to superior lure performance with consistent quality lure to lure.” Most anglers have had the experience of a soft plastic that comes out of the bag with a bend or twist that is not part of the lure.  Doug says, “The customer paid for a bag of lures, and every lure should be consistent and perform the same.  The customer deserves that.” Doug added, “The commitment to quality is so great at American Baitworks that if one toe on a soft plastic lure is not working right, we will not sell it until we fix it. Then we know it will catch fish.”

We asked, “Why did American Baitworks acquire ScumFrog and SnagProof who have the oldest of surface frog lures on the market?” Doug answered, “There are many frog bait lures available, but none have exceeded the fishing-catching performance of these original designs.

The new painted trophy series of ScumFrog patterns are attractive, affordable and fish-catchy!

These frog baits caught so many fish when they first came out, and they still do. They represent pure perfection in frog lure-making, they have great action. The action is the most important factor to a fish and these frogs deliver that. We manufacture each of these great baits in a new Trophy Series now, to a consistent performance quality that delivers performance and value for the angler.”

Anglers can expect new lures from American Baitworks soon; they are in development.  As soon as they are thoroughly field-tested, and we know they deliver fishing catching performance, we will be offering them to anglers at a fair price. What’s next? The Freedom Tackle Mischief Minnow will be available soon. Michael Tamburro designed it, the Einstein of evolutionary and competent lure designers, urging perfection with every wiggle, waggle, sound, movement, and fish-attracting feature.

New ideas from master design experts are among notable trademarks for Doug Minor.

Each of the American Baitworks brands is managed with quality by skilled people that share a passion for fishing.

Doug said, “The new NetBaits Flex Worm is a finesse bait made with injection molding that is second to none. It has tantalizing action, and the quality of manufacture, bait-to-bait, is perfect. That’s one of our goals.”

Doug shares, “It took me a while to get used to the weekly American Baitworks staff meetings. Instead of jumping right into business, each person starts talking about the fishing trip last weekend. Things like they caught a 4-pound smallmouth and were so excited.  After that, I realized it is the embedded fishing passion that drives this company to make fish-catching products at the highest measurable quality levels and sell them for a fair price. Maybe good for an angler to know the best part.  We offer great lures with great action that catch fish, and they are made in the USA whenever possible.”

That says it all.