- Kick back, chill out, shed the stress…unplug, hammock time, escape…wind down
- Go Prepared, get a copy of the new Shore Magazine…then, get it done at the lake
By David Gray
In Missouri, from St. Louis to Kansas City and all points in between, when you say I am heading to the Lake, everyone knows you are going to Lake of the Ozarks. Tucked into the central Missouri Ozark hills, “the lake,” as it is called, is 92 miles long and offers 55,000 acres for the ultimate recreational destination magnet.
In addition to fishing, boating, swimming and water sports, the lake area offers every kind of recreational activity you might ever consider.
With all the recreational options, the lake area delivers something for everyone.
Maybe the best lake activity of all is to just “relax.” Call it by any name, kick back, chill out, shed the stress, unplug, hammock time, escape, wind down – you can get it done at the lake.
As of 2019, relaxing gets a boost from the new Shore Magazine. Many people miss good print magazines that have been replaced by internet communications. If you fear there will be no new good publications, chase that fear away with the new annual print publication, Shore Magazine, which focuses on boating and recreation at Lake of the Ozarks.
Let’s admit sitting on a deck at the lake, morning coffee in hand, laptop off, phone turned down…is the preamble for getting relaxed. Add to that equation, Shore Magazine, a new excellent quality print publication to browse thru and everyday stress starts to melt away.
Shore Magazine was a collaboration between Showcase Publishing and Nauticus Media, and both companies are well versed in serving the needs for the Lake of the Ozarks area.
The folks that run Showcase know a lot about lake life. Showcase Publishing did their first magazine 34 years ago. Showcase publisher David Leathers learned the newspaper trade from his father, Tom Leathers, who published the Squire Newspaper in Kansas City for many years. David used his newspaper experience to publish Kansas City Home and Gardens, his first glossy magazine.
David Leathers knows the Lake of the Ozarks area well. His initiation began when he started selling ads around the lake for his Dad’s newspaper, then later for his own magazine. In a few years, the flow of people relocating and moving from population centers of St. Louis and Kansas City grew and David realized the need for a new magazine. David brought out Lake Relo and it was the right magazine at the right time. Lake Relo continues to be a very popular lake area magazine. The success of Lake Relo spun another great publication with the title “SHL,” Second Home Living, which is distributed free around the lake area. David Leathers enjoyed not only working, but being at the lake and like many others, could not resist the second home experience. He used the knowledge that goes into his Lake Relo and SHL Second Home publications to soon find a lake home getaway.
Even for experienced businesses, it is never easy to produce a successful new product, but your first look at Shore Magazine will tell you this one hits the mark. At the recent Lake of the Ozarks Boat Show, the new Shore Magazine was unveiled. Lisa Larsen, Showcase Publishing operations manager, shared the extensive amount of planning and development that went into creating this masterpiece before the decision to go forward with the new magazine was made.
The Shore Magazine subtitle is directed at boating on Lake of the Ozarks and it not only lives up to the subtitle promise, it exceeds it. Articles and information include Fishing, Boat Reviews, Lake Fashion, and Dining on and off the water, places to go, area things to do, lake lore and more. Every page of Shore Magazine offers quality and good-to-know info. Even the advertising, which is exceptionally well done, is enjoyable to browse.
Shore magazine is coffee table quality with high grade printing, spectacular photos and interesting content that will draw your attention to look twice. Get your copy of Shore, grab a coffee or libation, and go directly to your deck, dock or back of the boat. Take a seat, open the magazine, flip thru the pages and move the needle on your relaxing timetable to ON while at the Lake.
Shore is an annual edition magazine. The 2019 edition is ready and will be available at select marina and water locations around the lake for free. You can also get a paid subscription copy sent to your home or business at www.shoreboatingmag.com.