St. Croix Starts Spinning Glass

Park Falls, WI (March 1, 2018) — America’s most maniacal rod engineers have struck again, answering the call for a spinning version of the immensely popular Legend Glass.

St. Croix’s Legend Glass rod series took home top freshwater rod honors at ICAST 2016 for blending classic fiberglass feel to modern, IPC® tooling technology and a body made of 100-percent, linear S-Glass material. For nearly two years, anglers have raved about the lightweight, sensitive feel of Legend Glass while St. Croix’s Wisconsin manufacturing facility kicked into overdrive to supply a feverish demand.

Crankbait anglers from coast-to-coast are fawning over Legend Glass, and as the spring fishing season gets underway, the new 7’ 2” medium-power, moderate action spinning model (LGS72MM) enters the fray as the number one contender to take midsized and small baits deeper, keeping them in the strike zone longer. The newest Legend Glass model is the perfect partner for windy days, or to deliver small and midsize baits to fish in multiple depth ranges.

“When you grip a Legend Glass rod, you immediately note its weight — uncharacteristically light for a glass rod,” says St. Croix Rods Promotions Manager Rich Belanger. “And once you set the hook, the rod protects lighter lines from hard running bass. And what really strikes you is the rod’s balance, forgiveness, and that familiar St. Croix feel-factor.”

“Legend Glass spinning is going to be a game changer for folks that throw light crankbaits on light line, especially the thin profile baits that like to tumble when cast on rods that are too stiff,” says St. Croix’s Dan Johnston. “The blank bends down enough to protect very light fluorocarbon line with a light crankbait, which is something anglers have been looking for a while.”

“That linear S-Glass on the IPC mandrel made Legend Glass arguably the best fiberglass bass rod ever put on the market,” Johnston adds. “The fact that we just put it on a spinning rod is really exciting. It’s cool to be able to finally throw thin-profile lightweight cranks on light line.”

Click on Picture for the new Legend Glass Story.

Now featuring five situation-specific models, St. Croix Legend Glass rods employ Fuji® K Series Concept Tangle Free guides with Alconite rings and polished frames — ideal for all line types. Fuji® DPS reel seat with frosted silver hoods harmonize with super grade split-grip cork handles and Kigan hook-keepers. All Legend Glass rods boast 15-year transferable warranties backed by St. Croix Superstar Service. Retail for the new spinning version is $260.


  • Integrated Poly Curve® (IPC®) tooling technology
  • Super premium, 100% linear S-Glass
  • Fuji® K-Series tangle-free guides with Alconite® Rings and Corrosion Control™ (CC™) matte finish frames
  • Fuji® DPS reel seat with frosted silver hoods
  • Split-grip/super-grade cork handle
  • Kigan hook-keeper
  • Two coats of Flex-Coat slow cure finish
  • 15-year transferrable warranty backed by St. Croix Superstar Service
  • Designed and handcrafted in Park Falls, U.S.A.

About St. Croix Rod:  Now in its 70th year, Park Falls, Wisconsin based St. Croix Rod remains a family-owned and managed manufacturer of high-performance fishing rods with a heritage of USA manufacturing. Utilizing proprietary technologies, St. Croix controls every step of the rod-making process, from conception and design to manufacturing and inspection, in two company-owned facilities. The company offers a complete line of premium, American-made fly, spinning and casting rods under their Legend Elite®, Legend® Xtreme, Legend Tournament®, Avid Series®, Premier®, Wild River®, Tidemaster®, Imperial® and other trademarks through a global distribution network of full-service fishing tackle dealers. The company’s mid-priced Triumph®, Mojo Bass/Musky/Inshore/Surf, Eyecon® and Rio Santo series rods are designed and engineered in Park Falls, Wisconsin and built in a new, state-of-the-art manufacturing facility in Fresnillo, Mexico. Founded in 1948 to manufacture jointed bamboo fishing poles for a Minneapolis hardware store chain, St. Croix has grown to become the largest manufacturer of fishing rods in North America.

The Ultimate Ice-Fish Finder, the CIA, the Fish…AND YOU!

  • Sonar-GPS-Underwater Camera Connection Delivers Primo Big Fish Picture

Crosslake, MN (February 28, 2018) – Who knows how far angling technology will eventually take us? Maybe someone at the CIA has a clue. All we civilian anglers know is that things like GPS and sonar make fishing more productive and efficient, which pretty much defines technology itself.

Beyond the traditional fish-finding tools, underwater cameras add realism and adrenaline to the operation. What’s more electrifying, after all, than actually witnessing the strike, whether through polarized lenses or an Aqua-Vu screen?

Click the picture above to visit the video.

Cameras, of course, aren’t just about underwater sight fishing and keeping kids entertained. Advanced underwater cams are equipped with probes that reveal water temperature at the depth you’re actually fishing — often a totally different degree than the surface temp shown on your sonar screen. Ice anglers, for example, are discovering the frequency with which fish flock to warmer pockets amid otherwise near-freezing water. Only way to know for sure is to drop the camera optics, and see for yourself the actual temperature and any fish in the neighborhood.

Another step forward has occurred as enhanced sonar screens now do justice to live color video. Consequently, folks who run video-enabled units — such as Raymarine eSeries or the new Raymarine Axiom Pro — gain the bonus ability to plug their underwater camera right into their sonar screen.

Want to watch sonar and live underwater video at the same time? You got it. Sonar, GPS map and video? Yep. How about capturing still images and underwater video clips for later reference, or to share with friends? That’s possible, too. As is using your underwater camera to visually confirm fish species and the real-life appearance of structure, and then saving the spot as a GPS waypoint — all on the same unit.

While we’re at it, why not just deploy an underwater drone? Apparently, someone out there has nearly perfected a such a device and armed it with fish-seeking sonar, an attached LED lure and 4K video that transmits to a smartphone.

Beam me up, Scotty.

For now, in case you’re wondering about the leading edge of current fish electronics, all we can say is, “Watch this.”

About Outdoors Insight, Inc. – Creator of Aqua-Vu, the original Underwater Viewing System, Outdoors Insight, Inc. has led the underwater camera category in design, innovation and quality since 1997. The Central Minnesota based company builds many popular outdoors products, such as the iBall Trailer Hitch Camera ( and Odor Check Moisture and Odor Control System ( featuring Scent-Lok Technology. For more information on Aqua-Vu, visit


Take Advantage of the Goby Invasion

  • LIVETARGET Goby Paddle Tails and Curly Tails perfectly mimic the Real McCoy
Round goby image courtesy of Shedd Aquarium

Niagara-on-the-Lake, ON (February 22, 2018) – Round gobies have forever altered the ecology, and the angling landscape, of the Great Lakes and connected waterbodies. Since their discovery in the St. Clair River in 1990, these invasive stowaways from the Black and Caspian seas have become key players of their local food webs. Indeed, round gobies are among the few fish that consume undesirable zebra and quagga mussels, themselves transported to the Great Lakes within the same ballast tanks that harbored the first goby colonists. At the same time, gobies have become established as integral components of many gamefish diets.


LIVETARGET Goby Paddle Tail

Smallmouth bass are among the Great Lakes gamefish that have benefited dramatically from the goby invasion. Indeed, a study of Lake Erie smallmouth bass demonstrated that while crayfish were the primary foodstuffs of smallies before gobies appeared on the scene, bronze bass rapidly converted to munching gobies – as often as three-quarters of the time – once the invasive baitfish became abundant. Moreover, juvenile smallmouth bass grew longer, and faster, once gobies became their primary forage base. A similar preference for gobies is now established within other Great Lakes gamefish, including brown and lake trout – a fact that savvy anglers can exploit to enjoy bigger, more consistent catches.

LIVETARGET offers highly refined, purpose driven solutions for anglers chasing gamefish that feast on gobies with their soft plastic Goby Paddle Tail and Goby Curly Tail baits. With an unparalleled combination of biomimetic size, shape, profile, color, and action, LIVETARGET goby-inspired baits stand ready to help anglers put more fish in the net.

LIVETARGET Goby Paddle Tails are staggeringly accurate artificial representations of the Great Lakes smallmouth bass’ preferred forage. These intricately designed soft baits include three-dimensional anatomical features, including dorsal, ventral and pectoral fins, gill opercules and eyes.

LIVETARGET Goby Curly Tail

Goby Paddle Tails have internal weights ranging from ½ to 1 oz,, helping anglers to mimic the behavior of living gobies by maintaining close bottom contact as baits are worked back to the boat. A slow drift or drag across the bottom brings the bait’s paddletail to life, providing strike-eliciting action and vibration. After the bite, the Goby Paddle Tail’s premium hook keeps bass pinned tight, putting more bronze bombers in the net. The LIVETARGET Goby Paddle Tail is available now, in seven ultra-realistic color schemes, with MSRP $13.49 – $14.49 for a pack of three pre-rigged baits.

The LIVETARGET Goby Curly Tail shines when conditions call for a more lively presentation, or one where the bait swims methodically along the bottom. In these baits, the anatomical precision of the LIVETARGET Goby body is united with a robust, high action tail for enhanced vibration and lifelike swimming action. As with their Paddle Tail counterparts, LIVETARGET Goby Curly Tails are available now, in three lengths, three weights, and seven premium color patterns with MSRP $13.49 – $14.49 for a pack of three pre-rigged baits.


The unparalleled design features of the LIVETARGET Goby Paddle and Curly Tail baits are matched only by the simplicity of the presentations needed for their effective use. Living gobies spend the majority of their time sitting atop their pectoral fins on the bottom, hopping and darting from one rocky perch to another. Savvy anglers deliver LIVETARGET Gobies on long casts and let them settle to the bottom. A series of short hops, delivered with twitches of the rod tip, brings the soft plastic LIVETARGET Gobies to life with subtle wobbling body motion and active tail vibration that elicits strikes from nearby bass, trout, and other goby-munching Great Lakes predators.

LIVETARGET Gobies also have a place in your walleye arsenal. Many a walleye feasts on native darter species, which, aside from their more svelte profile, appear quite similar.

LIVETARGET Goby Paddle Tail and Curly Tail baits perfectly mimic the size, shape, profile, color, and action of their living counterparts. When fishing the Great Lakes, or any other northern waters where invasive gobies or native sculpins abound, LIVETARGET gobies are the best choice for enhancing your catch rate.


ABOUT LIVETARGET: Since its launch in 2008, LIVETARGET has grown into a full family of life-like fishing lures that Match-the-Hatch™ to specific game fish forage, with over 750 styles and colors of lures for fresh and saltwater fishing. The lures feature industry-leading designs in realism and workmanship that closely mimic nature’s different baitfish species. Headquartered in Ontario, Canada, LIVETARGET won ICAST Best of Show awards in the hard and soft lure categories in 2010, 2011, 2012, 2013, 2015 and 2017. 



Raymarine Can Make Your Boat a “Smart Boat”

WILSONVILLE, OR (January 31, 2018) – Anchor Lights, Aerators, Bilge Pumps, Blowers, Cabin Lights, Courtesy Lights…does this sequence sound familiar? It’s the switch panel on your helm, and it’s just part of the A to Z listing of your boat’s electrical equipment. In addition to switches and alarms, indicator lights and gauges cover many portions of a boat’s helm and interior.  Remembering what they all do, and making sure they are all in the correct positions can be challenging even for experienced captains.

Digital switching makes it easy and intuitive to control all of the interior and exterior lighting on this high-performance center console powerboat.

To solve this challenge Raymarine has partnered with Sweden-based Trigentic AB to bring their EmpirBus NXT Digital switching technology to the boating market.  Trigentic’s systems have been used in hundreds of marine, automotive and industrial applications for over 10 years.

Why should you consider employing digital switching on your next boat or yacht? Quite simply, it makes monitoring and controlling your boat’s systems easy, intuitive, and logical. The EmpirBus NXT system allows you to easily create highly customized power distribution, control, monitoring and alarm management systems for any sized vessel.


Dom Wiseman of recently looked at 2 different vessels equipped with Raymarine Digital Switching. Watch their video to see how this technology makes life onboard easier for owners of small and large boats alike.

Digitally-switched systems use logically presented soft switches, indicators and rich graphics to communicate vessel status.​

Using digital switching, data from different systems on a vessel can be integrated and centralized, increasing the availability of important information. Status indicators and alarms can be consolidated onto virtual panels that allow you to monitor the entire vessel at a glance.

Digital switching systems offer many ways to interact. Custom pages with soft-switches, readouts, and status indicators can be programmed onto multifunction displays. Short-range, self-powered, wireless switches can be installed at key locations to toggle frequently-used circuits like lighting from multiple locations. Traditional push-button switches can be added where needed for control of specific items. Dedicated, weatherproof keypads can be tied in using NMEA2000 or SeaTalkng networking for convenient control in remote locations. Even remote switching via wireless networks, the internet, and GSM text messaging* is possible.

This luxury powerboat has digitally-controlled lighting, HVAC, power distribution, sun shades, tank levels, lights and much more. ​

Raymarine’s Digital Switching system is scalable for any-sized vessel, with near limitless capacity and opportunity for customization. Raymarine boat building partners are increasingly adopting Digital Switching systems on new boat models, giving new boat buyers simplified vessel automation control right at their helm station.

If you are boat builder or marine electronic and electrical integrator contact us to learn more about Raymarine Digital Switching solutions.

*GSM text messaging capabilities vary by country. Consult with a Raymarine Digital Switching Specialist for details.

About Raymarine: Raymarine, a world leader in marine electronics, develops and manufactures the most comprehensive range of electronic equipment for the recreational boating and light commercial marine markets. Designed for high performance and ease of use, the award-winning products are available through a global network of dealers and distributors. The Raymarine product lines include radar, autopilots, GPS, instruments, fishfinders, communications, and integrated systems. Raymarine is a division of FLIR Systems, a world leader in thermal imaging. For more information about Raymarine please go to



It’s Christmas, let the good times Roll…and Rattle! Hang on!

  • Mission Critical ADVICE in the story that follows
  • Step-by-Step Technique that will WORK FOR YOU
  • Click the Image to the right to go right to…
The LIVETARGET Yearling Rattlebait 65 is Chad Maloy’s go-to tool when conditions call for downsizing.

Ontario-on-the-Lake, Ontario (December 23, 2017) – Recent years have witnessed explosive growth in our understanding of the hardwater walleye. As more anglers tread familiar and exotic walleye waters, our repertoire of productive techniques for everyone’s favorite Perciformes has expanded rapidly. Gone are the days when we were limited to set lines dangling sucker minnows along weedlines, hoping for a random bite or two as the sun tucked behind the trees. The most successful walleye anglers have adopted a power fishing approach, running-and-gunning with big baits and aggressive presentations; a mobile mindset that has been rewarded with more and bigger fish.

Ground Zero for this hardwater walleye revolution is the lipless rattlebait. A mainstay of open water anglers throughout North America, the lipless rattlebait is just as deadly when presented through an eight-inch hole. Wait, better make that a ten-inch hole, because when you fish lipless rattlebaits to their full potential, you’ll need that extra space.

The LIVETARGET Golden Shiner is the gold-standard of lipless rattlebaits for hardwater walleyes.

There is no better way to shorten the learning curve on a new technique than to pick the brain of an expert. North Dakota-based angler Chad Maloy, past president of Fargo-Moorhead Walleyes Unlimited and a veteran of the Masters Walleye Circuit, is a lipless rattlebait specialist, bringing trophy walleyes topside using ice fishing’s hottest presentation on both sides of the international border. We asked Chad to help direct budding rattlebait warriors along the path to success, and he did much more: Chad provided a veritable roadmap that is guaranteed to help you catch your first lipless rattlebait walleye this season.

Maloy is a big believer in LIVETARGET lipless rattlebaits, which he fishes throughout the hardwater season. “I use LIVETARGET lipless rattlebaits all season long. They do an awesome job of locating and attracting the most active fish in an area, and turning those fish into biters.

“First of all, LIVETARGET rattlebaits have an infinite dive curve. They can literally be fished from shallow water, less than a foot deep, to the deepest section of the lake. That allows me to target walleyes with lipless rattlebaits all season long, and at all hours of the day.”

Money where his mouth is. On the left, Chad Maloy hoists a Leviathan walleye he fooled with a LIVETARGET Golden Shiner Rattlebait.

What is the most effective way to present the lipless rattlebait through the ice? Maloy continues, “I start out dropping the lure to the bottom. There have been times when it never gets there because it’s intercepted. If that doesn’t happen, I give it a few very long and aggressive rips to the lure, which sends out a shock wave of sound and vibration.”

That shock wave, easily audible to anglers on the ice, originates from LIVETARGET’s unsurpassed internal rattle system. “What I have witnessed over the years, landing giant walleyes from Devil’s Lake in North Dakota to greenbacks from Lake Winnipeg, is that the rattles in LIVETARGET rattlebaits are unlike any other. They have a special, effective sound that others don’t…and it’s killer!”

LIVETARGET Golden Shiner Rattlebait in Glow White. (Photo courtesy of Target Walleye)

Let’s get back to that hole in the ice.

Once Maloy rips his LIVETARGET rattlebait to call fish in, he starts paying close attention to his electronics, watching for, “any blip in the water column.

It’s not uncommon for larger fish to be anywhere from bottom to 3 feet below the ice. I see a promising mark, I bring my lure right above the fish and try to seal the deal with one of three different moves. First, I get the lure to shake, activating the rattles without making large vertical moves. Alternately, I imitate a fleeing baitfish by giving the bait shorter rips.

My ace-in-the-hole is to slowly lift the lure an inch or so, then drop the rod tip quickly to throw slack in the line. This makes the lure freefall, and shimmy dramatically on the fall. All that’s left to do is set the hook and enjoy the ride!”

(Grab a pen and notepad, because what Maloy just said is mission critical. Let that rattlebait fall with zero resistance to maximize the flutter. With even a touch of tension on the line, the shimmy is marginalized, even negated.)   

Setting up shop over the biggest, most aggressive walleyes on your favorite frozen lake is no time to break out the whippy noodle rods, either. Thirty to thirty-six-inch rods with a medium to medium-heavy power rating are preferred. Consider the St. Croix Mojo Ice (MIR36MH) while hole-hopping, or the Frabill Bro Series 30” Large Walleye/Pike Combo for fish house operations where lateral space is limited.

The ridiculously accurate LIVETARGET Sunfish Rattlebait is a threat to weed-walleyes. Yes, walleyes eat more juvenile panfish than meets the eye. 

When it comes to line, a stout braided line like 10 lb. test Seaguar Smackdown, tipped with a leader of 15 lb. test Seaguar Blue Label 100% fluorocarbon, will bring lipless rattlebait walleyes topside. Rather than joining the braided main line to the fluorocarbon leader with a typical Double Uni or Alberto knot, use a small swivel instead, which will further reduce line twist with the added benefit of being easier to tie in bone-chilling winter walleye weather.

Back to the baits… “I normally carry two sizes of LIVETARGET rattlebaits, size 70 and size 60,” said Maloy. “If we have had a severe cold front I will use the smaller size 60, and if the fish are on the chew, I use the larger size 70. During the later part if the ice season, when the fish are very aggressive in advance of the spawn, I will also start with size 70.

“The first lure I rig is a LIVETARGET silver/blue Golden Shiner Rattlebait. I would guess this lure has put more Manitoba Master Angler walleyes on the ice for me than any other lure. The size and shape of the lure will match the hatch of several baitfish, including shad, but certainly is a dead ringer for a golden shiner minnow. The paint and finish are extremely realistic, and the lure produces lots of flash and contrast. And did I mention the sound? The rattle output is deadly, and unmatched by anything else on the market.”

“My second choice is the LIVETARGET Yearling Rattlebait 65. The Yearling Rattlebait mimics the appearance of a baitball of minnows, but with the action and sound of a rattlebait. An equally productive alternative is the LIVETARGET Sunfish Rattlebait. Its three sizes bracket perfectly around the sizes of the Golden Shiner. These three baits: the LIVETARGET Golden Shiner, Yearling, and Sunfish Rattlebait have produced the biggest hardwater walleyes of my life.”

The LIVETARGET Yearling Rattlebait 65 is Chad Maloy’s go-to tool when conditions call for downsizing.

While LIVETARGET baits are widely recognized as having the most anatomically accurate, 3-dimensional designs and incredibly detailed, lifelike finishes, there are times when a hint of other-worldly glow will help to close the deal. Maloy remarks, “When water clarity is low due to sediment or tannic stain, I turn to the four glow colors in the Golden Shiner family. Unlike most hyper-bright glow lures, these LIVETARGET patterns offer a subtle hint of glow, and have been excellent the past two seasons.”

Welcome to the future of hardwater walleye angling, produced by a decade of refinements in baits, tackle and presentations. Fold the family of LIVETARGET lipless rattlebaits into your walleye repertoire this winter, and let the good times roll…and rattle!

ABOUT LIVETARGET: Since its launch in 2008, LIVETARGET has grown into a full family of life-like fishing lures that Match-the-Hatch™ to specific game fish forage, with over 750 styles and colors of lures for fresh and saltwater fishing. The lures feature industry-leading designs in realism and workmanship that closely mimic nature’s different baitfish species. Headquartered in Ontario, Canada, LIVETARGET won ICAST Best of Show awards in the hard and soft lure categories in 2010, 2011, 2012, 2013, 2015 and 2017.